Übersicht zu bisherigen Preisträgern des IMU Research for Practice Awards

JahrPreisträgerDissertationsthemaSponsor
2017Dr. Alexander EdelingEssays on Strategic Marketing Behavior and Its Financial Performance ImplicationsViviane Papa, Evonik Industries AG
2016Dr. Tim BöttgerInspiration in Marketing: Foundations, Process, and ApplicationUdo Brandt, Saint-Gobain Building
Distribution Deutschland GmbH
2015Selma Kadic-Maglajlic, Ph.DThe Role of Moral Judgment and Emotional Intelligence in Salesperson Behavior and PerformanceNicole Nitschke, Coty Deutschland GmbH
2014Dr. Sascha AlaviPricing and Leadership Phenomena in Sales Management: A Theoretical and Empirical Investigation of Internal and External Price EnforcementHarald Klaiber, Carl Zeiss AG
2013Dr. Nicolas ZachariasAn Integrative Approach to Innovation Management: Patterns of Companies' Innovation Orientation and Customer Responses to Product Program InnovativenessRalf W. Dieter, Dürr AG