The IMU - science and practical experience from one source

The Institute for Market-Oriented Management at the University of Mannheim (Germany) considers itself a forum for dialogue between scientific theory and practice.

The institute's research intends to generate scientific results which are significant for market-oriented management.

The high scientific and academic standard is guaranteed by the close networking of the IMU with the Chairs of Marketing at the University of Mannheim, all of which are highly renowned on a national and international level.

The Academic Directors of the IMU are Prof. Dr. Dr. h.c. mult. Christian Homburg, and Prof. Dr. Sabine Kuester